Whether it's cornerstone narration that carries the story and transitions from element to element or minimal VO that stays in the background and supports the visuals, the story is almost always better with narration that fits.
There's a million ways to approach a commercial, from hard sell spots like the ones I cut my teeth on to soft, quiet, and intimate reads, like friends sharing a very important secret. Here's a variety of commercial reads, including a demo just for auto dealerships.
What's a story without characters? Whether it's an angry space unicorn from Omicron 6 or the guy everybody wants as a next-door neighbor, character voices fit well in commercials and narration. And characters can get away with the outrageous, controversial, or kooky things that would get the rest of us in trouble.
Iowa City, Iowa
Over 25 years experience in voiceovers and live announcing. Specializing in narrations, commercials, & characters and live announcing award shows, benefits, corporate functions, and all sorts of sports events.